WIRED Store Part 2

September 26, 2006


Good news. DNA 11 is coming to NY again this year. We have been invited to participate in the Soho WIRED store for the second year in a row. This time we’re partnering with American Express to offer card holders a special discount. Stay tuned. I think the store will be launching in mid November. I love the whole concept of pop-up stores. The store is only open until December 24th and then it closes its doors until the next holiday season. If you want to see a video (from last year) of the store and the editor of WIRED talking about our art visit RocketBoom.  See video here.

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