When DNA 11 was looking to create a business card we knew it has to be personalized and very custom.  After all, we create the world’s most personalized art. So we turned to Moo.  A very cool company that lets you make personalized business cards using a bunch of images that you can pull from your Flickr account or just about anywhere. What makes these cards different is that every card can have a unique image on the back of  it. So awesome! – and worth every penny. The quality is best I’ve seen- colors so pure you would swear they are using an offset printer to make these.  If you’re a designer, an artist, or a photographer these are the cards for you.

I have to say that Moo is a wonderful company. I love their website, their passion, their packaging and the customer service is top notch. Everything we strive to be too.

If you are looking to get business cards done just go to Moo and check them out.  They are also giving DNA 11’s  friends and clients 15% off any order of 50 or 200 cards. We’re not getting any commissions from this. This is a special offer from DNA 11 and Moo because we like you. 🙂

Follow this link to get the MOO discount. Valid until June 2! Use MOO discount code “DNAMOO” for 15% off.

If you want to get the ultimate personalized business card contact us and we can add your DNA or fingerprint to the back of your card.

Check out the cards we made with Moo below.

My fingerprint portrait on the back of my Moo business cards.

My fingerprint portrait on the back of my Moo business cards.

DNA Art Portraits on the back of DNA 11 Business cards. How unique!

DNA Art Portraits on the back of DNA 11 Business cards. How unique!


After three beautiful months in sunny Los Angeles the time has arrived to “pop down” our temporary pop-up gallery. By all measures it was a huge success. Hundreds of guided tours, piles of media and  a great wrap up party co-hosted by our friends of 944 Magazine ensured we went out with a bang!  We made lots of fantastic friends in Los Angeles and we’ll be back soon.

Here are some of the pictures from the DNA 11 / 944 Magazine event. Many thanks to GreenSUV for providing the transportation, HOPE Wines for supplying the wine, Poixen (for the delicious pisco sours) Carly Harill from 944 for helping to coordinate everything and of course our PR firm RF-PR.

My day at LACMA

April 9, 2009

LACMA Lights

LACMA Lights

LA has some serious art museums my favorite so far being the Los Angeles County Museum of Art (LACMA). Recently I had the opportunity to spend a day touring the museum. Nothing inspires me more than seeing the works of some of the greatest modern artists of the century.

One of the more fun exhibits was the BMW Art Cars. Artists included: Frank Stella, Andy Warhol, Roy Lichtenstein, etc. I’d love to do a BMW art car one day. I’m a pretty big fan of BMW as a company and I’ve owned several Beemers so far including an M3 that is currently in storage back in Canada -hmmmmmmm ideas anyone?

Check these out:

There are many sections of the Museum where you are not allowed to take pictures but I managed to take this picture of a Marc Rothko – he is absolutely one of my favorite artists. In fact, it was his art that inspired us to see art in DNA images. The MoMA also has an impressive collection of Rothko paintings LACMA only has a couple but I love this one:

Me (Adrian Salamunovic) posing in front of a Mark Rothko painting at LACMA. Me happy.

Me (Adrian Salamunovic) posing in front of a Mark Rothko painting at LACMA. Me happy.

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The Smart Home in Chicago @ The Museum of Science and Industry

The Smart Home in Chicago @ The Museum of Science and Industry

The pioneers of DNA Art are back with another addition to their line of DNA Portraits. DNA 11 has introduced the Modern Day Family Portrait at the Smart Home: Green + Wired, Powered by ComEd.

This exciting exhibit at the Museum of Science and Industry is brought to you by the museum and Wired and designed by Michelle Kaufmann Designs.  The house will showcase some of the latest innovations in reusable resources; smart energy consumption; eco-friendly landscaping; and clean, healthy-living environments.

“This is a great opportunity to share DNA art with the people of Chicago,” says Adrian Salamunovic, co-founder of DNA 11. “We are extremely enthusiastic to team up with Wired and the Museum of Science and Industry on this innovative and exciting way to showcase the latest addition to our line of personalized, one-of-a-kind art pieces.”

DNA 11’s Modern Day Family Portrait will be in the home office section of the house which will also feature Steelcase chairs, and modular carpeting from Flor.

The exhibit, and DNA 11’s newest addition to the line of DNA art, is on now and will run through Jan. 3, 2010.

The DNA of the Internet

March 10, 2009

Whos DNA picture is this? Find out by scolling below...

Who's DNA picture is this? Find out by scolling below...

Surfing the Internet, I came across this neat application called WEB2DNA. Thomas Baekdal, from Denmark, designed this incredibly cool web app.

He was inspired by DNA 11 and the application takes any website you enter into a DNA Portrait of the site based on different criteria; allowing you to visualize a website’s structure.

I recently had a chance to chat with Thomas about WEB2DNA and to get to know a little more about him.

Thomas, good to talk to you… tell me a little bit about yourself and what you do.

I do several things… I am a writer and run a magazine (Baekdal.com). I am also a project manager, where I manage several enterprise level projects. I’m an Internet Manager responsible for 11 websites for one of Scandinavia’s largest clothing manufacturers. And finally, I am a web application developer.

I really got into this field by chance. I happen to like working on the Internet, and I got stuck with it. Before turning to the Internet I was trying to make a living as a fashion designer, so I don’t have any formal background. I just started working doing what I do, and it turned out to be quite fun.

How did you come up with the idea for WEB2DNA?

The idea came one Saturday afternoon. I was extremely bored, and was just browsing around. I had seen Marcel Salathe’s “websites as graphs” a few weeks earlier and was generally impressed. I had also bookmarked DNA 11’s website some months back, and, somehow, my brain started piecing these two worlds together.

I got this idea of making a DNA for websites. Allowing people to submit their website, and I would then, automatically, convert it into a unique DNA, very much the same as DNA 11.

The DNA art is just really impressive. DNA 11 just appeals to me on so many levels. First, it is unique, it is about you, and it is artistic. I was just very impressed.

And for this reason the visual style of WEB2DNA was heavily influenced by DNA 11’s artwork.

Can you explain how the website’s DNA is determined?

It is both extremely technical and very simple. What it does it that it looks at all the words and all the website tags on a site. It then analyzes these according to their importance. E.g. a headline is given a higher rating the normal body text. A list container is given a higher rating than the list items themselves. The words themselves make the gaps between the lines. So if you have a lot of words you will get a lot of empty space.

In theory, each DNA is completely unique. You have to use the exact same template, using the exact same amount of words, formatted exactly the same way to get two identical DNA images. Something that is highly unlikely.

How long did it take for you to develop the application?

Version one took only about 6-7 hours to make. It was a fairly quick project.

But my server was quickly overwhelmed by the response from my visitors. So much that WEB2DNA couldn’t handle the load. It peaked at about 3 conversions per second. That is, it converted 3 websites into a unique DNA every single second.

So 5 days after its initial launch I spent another day recreating it from scratch. I had to make it a lot faster. I have probably spent a total of 3-4 days overall, optimizing, and handling a lot of technical things.

WEB2DNA has been very popular and talked about in various media… Did you expect it to be as popular as it is?

Oh no. I was completely and utterly surprised. I never imagined that it would be as popular as it was. It was something I made because I was bored, on a Saturday. I really did not expect anyone to notice.

The fun thing is that it actually took a couple of weeks before it happened. I published it on July 24, 2006 but it wasn’t until August 7 that it started to see some action.

But when it did, it took off like nothing I have ever experienced before. This was in 2006, and back then baekdal.com wasn’t really a big site. Web2DNA was getting 10 times the normal amount of traffic – continually for several months.

People started creating WEB2DNA Flickr groups. It was featured on 3 online TV channels – and a few months later, it was part of a huge article in the biggest science magazine in Scandinavia.

I was completely blown away. I am so grateful to my visitors that they allowed me to have that experience.

Have you designed any other applications such as WEB2DNA?

Yes and no. I created WEB2RSS before I created WEB2DNA, and it shares about 40% of the code. WEB2RSS is a system that takes a website, analyzes it, and outputs it to an RSS feed. WEB2DNA does the same thing, except that the output is visual instead of textual.

WEB2DNA was, however, the first “interactive art project” I have ever done.

Check out some of the pics below to see the DNA of some of our favorite websites.

DNA 11
-DNA 11

The Art of Elysium
-The Art of Elysium

Charity : Water
-Charity: Water


DNA 11 Founders @ DNA 11 House. Adrian upstairs. Nazim downstairs.

DNA 11 Founders @ DNA 11 House. Adrian upstairs. Nazim downstairs.

We’ve converted in a modern beach house into a pop-up gallery so we can showcase our art to our friends in the West coast. Located in Hermosa Beach this three-level house serves as the perfect venue to display our art. If you are in Southern California pop-by for a visit. Open until April 1, 2008.

Go here for detailed information and directions:

ROFLDNA ?? DNA 11 lends a helping hand to a good cause.

A couple of weeks ago the 2nd Annual ROFLCon took place in New York City. It’s a conference dedicated to Internet culture and some of the biggest Internet celebrities came out for the weekend convention… of course there’s always a big party and tons of fun to be had!

This year Alexis Ohanion, co-founder of reddit.com and breadpig, set up an auction on eBay with a DNA Mini Portrait of all the Internet celebs who came out over the weekend. They’re calling it ROFLDNA and it’s in support of a great charity, Child’s Play.  The portrait will be a mash-up of all the celebrities’ DNA and will have all their signatures.

Looks like they had a blast… check out a few pics below of the DNA collection process and some of the signatures you’ll see on the final piece of DNA Art.

And don’t forget to check back… I’ll post the link to the auction as soon as it goes up.

Tron Guy
Jay Maynard, the Tron Guy – nice helmet.

MC Frontalot
MC Frontalot, nerdcore hip hop artist

Irina Slutsky
Irina Slutsky, host of GeekEntertainment TV

Moot, founder of 4chan.org